Our Story

Hoopa is a D2C ( Direct to Consumer ) high-growth brand with investor funding. It is a young and sensitive organization, founded by mothers. It aims to fill the need for good, innovative, and trusted quality products, for babies & moms, that aptly serve their purpose.

It all started when Smt Shantidevi Rathi, Founder Director, experienced that her son & daughter avoided lifting, carrying, & feeding her grandchildren. That led her to create a team of gynecologists, and with a couple of iterations, the first product “Hoopa 2-in-1 Feeding pillow” was developed for dual use ~ feeding & carrying.  Thereafter, the void left by inapt products was assessed and innovation led to the development of several other products.

UKKO Good Life Pvt Ltd manufactures innovative niche products, based in Mumbai, for infants, children, mothers, and households. Our baby products division is named “HOOPA Baby Store”. Flagship products are –

  • Hoopa 2-in-1 Feeding pillow
  • Hoopa 3-in-1 Pregnancy pillow
  • Hoopa Royal Baby Bed, Folding
  • Hoopa Royal Mosquito Net
  • Hoopa Hip Seat Baby Carrier
  • Hoopa Baby Garments
  • Hoopa Educational Toys

We believe that childhood is a celebration, and the colorful prints and cute characters we design are inspired by the joy and love children bring into our lives. We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction, and convenient shopping options.


“We Sell What We Claim” is the driving vision in ensuring that Hoopa products make every woman feel motherhood, infant feeding, and child care – a beautiful experience


Ensure that our products reach every mother and child globally through our website and deliver products directly to their door.